The Legacy and Philosophy of Shoot the Moon Photography
The foundation of Shoot the Moon Photography is built on Joy Vertz’s artistic vision and dedication to capturing the essence of every client. As a passionate portrait artist and mother, Joy has always understood the importance of preserving life’s fleeting moments—those genuine expressions that reflect the true personality of a child or the unique spirit of a family.
Joy's philosophy is simple: portraits should be more than beautiful; they should tell a story. Her approach has always combined creativity, connection, and years of expertise to create timeless images that clients cherish for generations.
Under her leadership, Shoot the Moon became known for its ability to turn authentic moments into fine art. From capturing a child’s natural curiosity to celebrating a family’s journey, her work resonates deeply with clients across the Midwest and beyond.
Although she has transitioned from ownership, Joy remains a part of the Shoot the Moon legacy, occasionally photographing clients and continuing to inspire the studio going forward. Her passion, artistry, and philosophy continue to influence the studio’s commitment to providing an exceptional portrait experience.
Today, under new leadership, Shoot the Moon honors Joy’s vision while embracing a reimagined future—continuing to preserve memories and milestones for families with the same care and artistry that Joy instilled.